Adroit completed this website to market a training course on Water Diplomacy, solicit sponsorship funding, and manage applicants’ information.
The site (http://www.waterdiplomacy.org) solicits applications to a weeklong course held at Tufts University about water diplomacy through network management. Through a highly interactive hands-on program, water professionals and community leaders from around the world will learn to use (and teach) the theory, strategies, and techniques of water diplomacy.
Results: in the first three months, the site got 4,600 pageviews from 1,200 unique visitors in 95 countries. The site has already helped solicit over 60 applications for a course capped at 35 people.
The site features include:
- Online application and contact forms, with sortable databases exportable to Excel
- Social networking tie-ins to Facebook and Twitter
- Site traffic stats
- Custom logos and graphic design, and
- An email list sign-up.
In the near future, the site will allow admitted applicants to submit secure online payments. And after the course, the site will allow attendees to communicate with each other and the course presenters via a private online social network (or “walled garden”).
Other than a website, this project also includes:
- An ongoing collaborative design process that seeks continuous improvement through client and user feedback
- Creation and management of a branded Twitter account and Mail Chimp email campaign
- Graphic design of promotional materials to attract funding and sponsorship, and
- Extensive editorial suggestions to the text, informed by Adroit’s knowledge of the dispute resolution field and its langauges.
In terms of design, the client wanted a site with a clean (as opposed to busy) aesthetic and an international feel that eschewed the loaded banalities of many dispute resolution websites. Here you’ll find none of the usual images of attractive young white North American businessmen shaking hands at a conference table, Venn diagrams and other logos that romanticize consensus-building, and the like.
Perhaps the best example of Adroit’s influence in the graphic design can be seen from how we took the following idea, sketched by the client—
—and jointly redesigned it with Sarah Corey. Click below: